An agent with the checkbook
An AI agent makes and executes the day-to-day ad decisions on a live Amazon account of mine: real budget, real bids, on its own. It escalates only the calls it shouldn't make alone.
01
Agents, data, and the tooling underneath
What I'm building
Operating system
Agents
Data
Build vs buy
A second brain that runs my day
It reconstructs my day from Basecamp, email, Slack, meeting summaries and the code I shipped, pulls the numbers from the warehouse, and hands me back the signal. It built this site.
Meet Atlas →The platform under the number
The warehouse, the pipelines, and the reporting a whole team runs on. Every decision traces back to it.
Tools I build instead of rent
Replacing bought software with engines built in-house, and wiring AI into how products actually grow.
02
All writing →
Writing
Long-form on putting AI agents to real operational work. The systems, the guardrails, and what holds up versus what breaks.
Read the writing